Last week’s drop of our revamped website also saw Everdome release our roadmap for 2024, with a slightly different approach taken to our roadmap and projected milestones as our project matures.
This new methodology means we move away from a simple milestone based roadmap, and focus on a more flexible model based around our five key business goals, also termed as objectives and key results (OKRs).
Today we follow on from our first post to look in some more detail at our next two key goals, Reach and Visibility - and Economy
Reach and Visibility - Relates to our ongoing marketing and outreach strategies. While we are still in alpha & beta versions, outreach will be scaled to partner acquisition, targeted business verticals with growing engagement campaigns and grassroots, ground up marketing starting with our community and those of partners. Included in our roadmap milestones for this goal are:
Tier-1 exchanges
We will look to increase the availability of $DOME on significant exchanges, with the goal of improving the overall stability and value of our project as our platform and ecosystem develops. This work will continue across the year.
Targeted Marketing Initiatives
We must market two parts of our project - usage of our metaverse features and functionalities for a non-crypto specific audience, as well as the features most interesting to a web3 native audience.
The first is targeting specific use cases for our project and its component parts. Our team will seek to demonstrate use cases and increase the audience for our metaverse platform through specific events and initiatives - showing how spaces can work for product showcases, customer activation and more.
The second part is combined with corporate partner acquisition and spaces creation, creating marketing for Everdome in specific web3 business verticals around partner interests.
Growing Community across Development Markets
2024 will see us gradually expand our community in target developing markets with high potential. South East Asia is in our crosshairs.
Targeted Partner Acquisition
Our team is constantly at work to target wider partners to speed Everdome’s expansion for audiences, investors and more.
We target a mix of international brands, pioneering tech companies in the fields of AI and immersive computing, as well as upcoming web3 projects with high growth potential. This work will continue across the year.
Spaces Marketing & Theme Weeks
We will conduct a series of Metaverse Theme weeks across the year, looking to grow Everdome’s audiences and test our capabilities as a hub for digital events, showcases, AMAs and community growth.
Economy - We will design, test, iterate and improve economy models to ensure a sustainable and fair economic model where all involved in Everdome can have some form of participation.
Revenue Models Testing
Any economy needs one most vital component to work - income. 2024 will see us begin to test multiple models for revenue, using a combination of free to use, freemium and premium models to test:
- Technical Viability
- Market Acceptance
- Scalability
This work began in 2023 with the first release of our alpha spaces product, offered as free to use as we test viability, scalability and refine the product into a sellable one.
Staged Platform Economy Rollout
2024 will also see us roll out the platform economy in a series of stages. More detailed information coming up later this week in a dedicated post on first looks at our economy planning.
Creating the model and foundations for hybrid payment options
We will work on a model which will help us encourage a non-crypto aware audience into Everdome’s platform. This will necessitate the usage of hybrid payments in such a way that will ensure our token remains essential and valuable to the platform.
Our concluding post in this three part series on our roadmap for this year will deal in more detail with the final element of our 2024 roadmap - Into the Future.
As always, we welcome all feedback and discussions on our roadmap, and indeed all areas of Everdome’s metaverse platform.
Building the metaverse is a team effort - and we are constantly impressed with the levels of engagement and dedication shown by our community.
#ImagineTheMetaverseDifferently