Last week we announced our new partnership with Immerso, an exciting new collaboration which seeks to push the boundaries of the metaverse with focus on interactive experiences built around the dual pillars of Intellectual Property (IP) and Artificial Intelligence (AI).
Today we take a deeper dive into Immerso, bringing more information on their past achievements and their ambitious future.
As an Eros Innovation Technologies company, Immerso leverages their position as a global leader in AI innovation in combination with a seriously impressive IP library of mixed media content reaching back almost fifty years.
Through enjoying their position inside the Eros Innovation ecosystem, Immerso is part of a worldwide media machine. They enjoy a true legacy of excellence in Indian cinema, with a diverse portfolio bringing them an impressive 30% market share, and spanning blockbuster films, award-winning productions, along with iconic franchises, making them one of the most influential forces in India’s entertainment landscape.
And what a landscape this is. The Indian film industry sells around 2.7 billion tickets annually - and also reaches a global audience in the billions - their popularity extending to Nigeria, Tanzania, Morocco, Zanzibar, UAE and the Middle East, the Soviet Union, Greece, the Philippines - as well as into the west across the USA, UK and Europe.
We will be making a separate article explaining Indian Cinema in more detail, bringing you a 101 of Indian Cinema, its history and growing popularity in western countries such as the USA and UK.
However, Eros Innovation is not only about film, as they are set to shape the next era of sound, performance and audience engagement. AI is at the forefront of their plans, with Immerso taking a central role, alongside their sister venture, creating cutting-edge ecosystems designed to revolutionize artificial intelligence, deep technology, and immersive experiences on a global scale.
Eros Innovations seek to effect a complete transformation in how the world consumes media. At the core of this transformation is Immerso, an AI and IP powerhouse leveraging a trillion AI tokens to develop advanced Small Language Models (SLMs) and Large Language Models (LLMs), fueling a Web3 creator economy with access to over 1 million characters.
So where does Everdome come in? We join forces with Immerso to drive innovation in the metaverse, demonstrating how interactive and immersive destinations can bring fans closer to their favourite heroes, stories and worlds, pioneering how the convergence of AI and the metaverse will usher in a more powerful, interactive and enjoyable digital age for all.
More soon on the shared goals of Everdome and Immerso - along with some first looks at the true power and potential of the Indian cinema experience in a digital, interactive world.
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