March 16, 2023
We are delighted to announce not only the continuation of our partnership with Alfa Romeo F1® Team, but also an expansion in scope as we add extra events, activations and products to our motor racing collaboration.
Our initial partnership began in spring 2022, with development of an Alfa Romeo F1® Team branded metaverse experience which debuted at November's Abu Dhabi Grand Prix.
We now continue to explore synergies between sports and future technologies together, as our expanded partnership with Alfa Romeo F1® Team sees Everdome creating multiple VR experience activations across race weekends throughout the season.
Two Everdome’s VR experience sets have become part of Alfa Romeo F1® Team logistics, traveling with the team around the world, putting our hyper-realistic experience in front of a global sporting audience numbering in the billions.
Beginning with our first activation during next weekend's Saudi Arabian GP, we also plan two further VR activations directly in the paddock at races in Miami and Japan, as well as eight more activations in the paddock club at the following races: Montreal, Silverstone, Monza, Singapore, Austin, Mexico, Las Vegas and Abu Dhabi.
As well as a vastly increased race weekend presence across the season, Everdome will also expand and update their 2023 experience for Alfa Romeo F1® Team to include the 2023 season car, while new additions coming soon to the experience also include a virtual representation of the Alfa Romeo F1® Team garage and more.
Alessandro Alunni Bravi, Alfa Romeo F1 Team Representative stated:
‘’We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team.
Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlock the full potential of our partnership I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
Artur Kaczmarczyk, Everdome’s Chief Growth Officer added:
“We are excited to continue our partnership with the Alfa Romeo F1® Team, as the synergy between the quality of engineering involved in Formula One and the hyper-realistic standard of the metaverse experience we build is clearly apparent.
Everdome positions itself at the high-fidelity and premium part of the metaverse experience market, which makes a perfect match for the ultra-high engineering and performance standards demanded by Formula One. Furthermore, we also believe that immersive experiences in sports will become a key future way to drive fan engagement as the digital worlds and physical spaces increasingly merge.''
Developing and expanding this key collaboration demonstrates Everdome’s growth over the first twelve months of our project.
As our metaverse project gathers further momentum in 2023, we will see more exciting new developments for the partnership, as we bring motor racing fans into a totally new, unique way to experience the Alfa Romeo F1® Team and brand.
DSO - IFZA Digital Park, Silicon Oasis Dubai, UAE