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March 17, 2023

Everdome's VR Activation at the Saudi Arabian GP

As the initial part of our expanded GP participation, Everdome will be performing the very first activation of our VR experience created for the Alfa Romeo F1® Team live at the Saudi Arabian GP.

This kicks off our busy 2023 season, as Everdome takes our participation with the apex of motor racing to truly global levels as our VR experience sets travel the world with Alfa Romeo F1® Team logistics.

Our experience will be available to try directly in the paddock throughout the race weekend, bringing focus to the capabilities of Everdome’s immersive VR creations for brands to an influential audience of VIPs and decision makers.

If you are attending the race with paddock access, make sure to stop by and discover Everdome’s experience for yourself.

We are delighted to launch this first activation of 2023’s racing calendar, demonstrating how the digital world can augment the real world, allowing motor racing fans a new angle on the Alfa Romeo F1® Team and brand.

Stay tuned for a summary of the weekend's events from Jeddah.


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