Everdome was in the center of motor racing action last weekend, performing the first activation of our VR experience created for the Alfa Romeo F1® Team live at the Saudi Arabian GP.
As the zenith of global motor racing, Formula One represents the perfect opportunity to showcase Everdome’s hyper-realistic take on metaverse and VR experiences, illustrating how new digital technology can allow sports fans to discover their favorite team and brand from a completely different angle.
Our CGO Artur Kaczmarczyk was on hand to demonstrate our experience directly in the paddock, which is the specialized area at the circuit where all the teams set up their operations during a race weekend.
The goal of Everdome’s extended presence across the racing season is to raise awareness of our project amongst influential decision makers, increase their understanding of the metaverse as well as truly demonstrating how we already build metaverse experiences that mix the digital and real worlds.
Everdome’s VR exclusive experience placement in the paddock lets us focus on a very high profile and influential audience, as only those with VIP access can enter the paddock with all the teams. It means that we are able to show our experience in detail to the top decision makers, investors and VIPs, away from the hustle and bustle of the public race area and main stands.
This activation in Jeddah was just the first of an action packed racing season for Everdome with Alfa Romeo F1® Team, and we wish our racing partners the very best of luck for the forthcoming Australian GP.
The next stop for Everdome’s VR experience with the Alfa Romeo F1® Team will be in Miami, for May’s race and our debut activation in North America.
#TheJourneyHasBegun